Redefining fashion with purpose, sustainability, and conscious design.
Textile supply chains emit more greenhouse gases than shipping and aviation combined. Fabric production, dyeing, and finishing have an enormous footprint most brands overlook.
Truly eco-friendly materials rarely reach mass markets due to opaque, unreliable supply chains. “Green” marketing thrives, yet real accountability is scarce.
We are building a D2C slow fashion platform connecting sustainability, affordability, and innovation. Rooted in Indian textile excellence, our collections are guided by comfort, culture, and conscious craft.
To enable accessible and transparent adoption of sustainable apparel by promoting eco-friendly Indian fabrics and reducing fashion-related pollution.
To make sustainable fashion desirable and accessible by integrating green textiles into everyday wear. We focus on comfort, cultural relevance, and durability, while fostering transparency and conscious consumer choices to minimise fashion’s environmental impact.